Commercial Printing Resources

The Role of Brand Consistency in Print Design

In the saturated arena of marketing, print design remains a powerful tool, a tangible impression that can leave a lasting mark on your audience. In tandem with this, your brand's visual identity is not just a casual design choice, but an imperative that impacts every decision-making thread in the creation of your print material. When it comes to the printed page, your brand has to communicate with unwavering clarity to establish a connection and establish trust. For that reason, navigating through the essential elements of brand consistency in print design and getting it right is pivotal to your brand's narrative.

Crucial Elements of Print Design: From Typography to Color Selection

Print design is an age-old art that has evolved through the centuries, weaving aesthetics and practicality into the fabric of our daily lives. Print design endures, offering a tactile form of visual communication. For graphic designers and print enthusiasts, the choices made when it comes to typography and color selection are pivotal. They can transform a lifeless canvas into an engaging, meaningful piece that resonates with its audience. Let's explore the intricacies of these elements and how to wield them effectively in your next print design endeavor.

Selecting Ideal Papers for Printing Projects

In the landscape of commercial printing, the selection of paper is a critical decision that influences the overall success and impact of printed materials. The choice of paper extends beyond mere aesthetics, encompassing factors such as texture, weight, and finish, all of which play pivotal roles in conveying the desired message and enhancing the visual appeal of the final product. The selection process involves a balance between cost-effectiveness, environmental considerations, and the specific requirements of the intended audience.

E-Commerce and Fulfillment: A Match Made in Business Heaven

In the dynamic realm of B2B e-commerce, the efficiency of fulfillment processes plays a crucial role in customer satisfaction and brand standing. For businesses, integrating e-commerce seamlessly with efficient fulfillment is not just a prerequisite; it's a strategic alliance that can propel them ahead of competitors.

The Power of Print: Tangible Marketing in the Digital Age

In today's digital landscape, it's easy to assume that online marketing reigns supreme. But amidst the noise of email blasts, social media ads, and SEO tactics, there's a powerful tool that often gets overlooked: print marketing.

A Fresh Approach to Direct Mail: Variable Data Printing

In the bustling digital era, where email communications have taken center stage, many marketers have been swayed to believe that this is the only effective channel to connect with their customers and potential buyers.

Unveiling Print Magic: Exploring Transformative Bindery & Finishing Options

In today's digital era, the tactile experience of print materials has taken on a new level of importance. It's no longer just about what you see, but also about what you can touch and feel. To truly captivate an audience, print materials need to go beyond mere words and images on a page. This is where the art of bindery and finishing techniques comes into play.

Touch, Feel, Engage: The Science of High-Impact Print Materials

In today's digitized world, the power of print materials often gets overlooked. However, the tangible nature of print materials can create a unique and lasting impression that digital mediums simply cannot replicate. Publications, direct mailers, and other print materials can engage our senses and leave a memorable impact on our minds.

Avantages of Outsourcing Fulfillment of Your Marketing Collateral

It is not uncommon for management to assume that performing an activity in-house is less expensive and more efficient than outsourcing the work. However, this may not be the case with fulfillment of literature and other marketing materials. When you consider the staff time and space allocation required, it soon becomes apparent that in-house management and fulfillment are less convenient and cost-effective than may have been thought.

A Print Buyers Introduction to FSC® Certification

Sustainable forest management practices are vital to promoting healthy and abundant forests for present and future generations. Forests regulate our climate, produce oxygen while sequestering carbon, clean the air we breathe, and filter the water we drink. They provide habitat for more than two-thirds of terrestrial wildlife and plants. They are one of our most valuable resources, offering a renewable supply of the materials and goods we need for a more sustainable future.

The 2021 Paper Shortage - Everything You Need to Know to Plan Accordingly

"Of all the things in life that we hold dear, I never would have thought paper could make that list. Unfortunately, paper has recently become a precious commodity. Read on for information important to all print consumers."

- Dan Paulson, President and CEO of Premier Print Group

To say that the still-ongoing COVID-19 pandemic has had an impact on global supply chains is, at this point, likely something of an understatement.

The Value of A Print Partner for Training and Education

At Premier Print Group, we are proud to partner with a wide range of training and continuing education programs in order to provide them with the custom printed materials they need to make their programs stand out. Custom printed materials can play a number of important roles within the field of training and education. From brochures and handouts to guide students' learning experience to branded t-shirts, pens, and other swag designed to serve as both a reward for students as well as a marketing opportunity, there are plenty of ways for training/education programs to leverage custom printed materials.