Capabilities of Digital Printing
Digital printing is perfect for economical short runs because there are no plates involved, as there are for offset printing. After checking the digital files, they are sent directly to the press.
Print-on-Demand projects usually require fewer pieces, like up to a couple hundred copies of single sheets or a booklet. An example of a POD project might be an insurance agency making a small presentation for group policies. They would print only enough customized booklets for the number of attendees at the meeting. Another reason for POD is that data is likely to change and a buyer doesn’t want to be burdened with obsolete materials.
Variable Data Printing
Add a recipient’s name once or a few times to a postcard or self-mailer and you have added a personal touch. The message is now seen as a one-to-one communication. Your direct mail campaign has just seen dramatic increases in response rates.
Versioning allows you to segment your list by unique groups and tailor copy, graphics and photos to each group. With Variable Data Printing at Premier, your options for personalizing messages are almost endless!