For generations, printed catalogs have been an effective, proven, and valuable way for businesses and retailers to show their products to potential customers. It is a terrific way for companies to point out the best features and benefits of their products and services while including important details like warranty info, sizes, options, and other data. If your organization is considering a business catalog, here is a comprehensive guide to assist you.Read Article
The landscape of marketing has changed dramatically since the turn of the century. While much of today’s focus is on digital marketing, print marketing can still play a key role in the success of your business’ marketing campaign. Combining print and digital marketing is one way to ensure that your business’ message is seen by the most desired audience. So how can you make sure that your direct mail marketing efforts are working? In this post, we’ll share tips to get your direct mail messages opened and how we can help.Read Article
Every printing project is unique and has its own purpose. This warrants considering the addition of a coating in many cases. Sometimes coatings are added to give your piece an eye-popping Wow factor. Coatings can also give a piece a “finished” look by evening out the reflective qualities of paper and ink. And some coatings are added simply for protection against scuffing and fingerprints.Read Article
The boom of technology in the 21st century has changed the landscape of marketing. With so much focus on digital advertising, it can be easy to forget about the power of direct mail marketing and how a direct mail campaign can have a major impact on the success of your business. Here we’ll outline what direct mail marketing is, how it works, and how you can maximize your next campaign to get the results you’re looking for.Read Article
The type of binding you’ll choose for your next publication depends on a number of factors. Among these is the page count, the document’s purpose, how and where it will be used, and how will it need to function. With good design, vibrant color and good paper choices, all of the following binding methods can make you proud!Read Article
Saddle stitching is the most common and cost-effective method for binding booklets. Though a saddle stitched booklet is an economical choice, it can easily possess a "WOW" factor through attractive design, vibrant color and good paper choices. Adding coatings on the cover can also add a special touch. Saddle stitching is an excellent choice for binding magazines, catalogs, brochures, price lists, programs, wall calendars, newsletters, direct mailers, and more.Read Article
A Signature is a configuration printers use to lay out booklet/book pages on a press sheet so that after folding they are in the correct order. For saddle stitched booklets, a signature cannot be less than 4 pages. Depending on the finished size of the publication, signatures may be as large as 32 pages.
The following is an imposition layout for a 16-page signature. You’ll note the pages look out of order and half the pages are upside down…exactly as they need to be for folding and ending up in the right order.
It is easy to think that performing an activity in-house is less expensive and more efficient than outsourcing the work. However, this is typically not the case with fulfillment of literature and other printed materials. When you consider the management, staff time requirements, and space allocation it becomes apparent that in-house fulfillment is less convenient and cost-effective than you may have originally thought.Read Article
In recent years, printing methods have advanced considerably. One notable development is UV printing, which relies on ultraviolet light for curing ink. Today, UV printing is more accessible as the more progressive printing companies are incorporating UV technology. UV printing offers a variety of benefits, from increased variety of substrates to decreased production times.Read Article
With so much focus on digital marketing, the power of direct mail is sometimes overlooked. That’s unfortunate because variable data printing is extremely effective in reaching targeted audiences and driving response rates while reinforcing online efforts. Read to discover the ins and outs of variable data printing and how it can help you create a personalized one-to-one marketing strategy.Read Article
Tactics such as Every Door Direct Mail (EDDM), are economical and highly targeted with many businesses finding success with these types of campaigns. This post outlines the benefits of EDDM and how you can create a successful print marketing campaign.Read Article