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What Are Printer’s Signatures?

A Signature is a configuration printers use to lay out booklet/book pages on a press sheet so that after folding they are in the correct order. For saddle stitched booklets, a signature cannot be less than 4 pages. Depending on the finished size of the publication, signatures may be as large as 32 pages.

The following is an imposition layout for a 16-page signature. You’ll note the pages look out of order and half the pages are upside down…exactly as they need to be for folding and ending up in the right order.

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Advantages of Outsourcing Fulfillment Solutions to Manage your Marketing Materials

It is easy to think that performing an activity in-house is less expensive and more efficient than outsourcing the work. However, this is typically not the case with fulfillment of literature and other printed materials. When you consider the management, staff time requirements, and space allocation it becomes apparent that in-house fulfillment is less convenient and cost-effective than you may have originally thought. 

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What is UV Offset Printing?

In recent years, printing methods have advanced considerably. One notable development is UV printing, which relies on ultraviolet light for curing ink. Today, UV printing is more accessible as the more progressive printing companies are incorporating UV technology. UV printing offers a variety of benefits, from increased variety of substrates to decreased production times. 

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Variable Data Printing: How Can It Enhance My Bottom Line?

With so much focus on digital marketing, the power of direct mail is sometimes overlooked. That’s unfortunate because variable data printing is extremely effective in reaching targeted audiences and driving response rates while reinforcing online efforts. Read to discover the ins and outs of variable data printing and how it can help you create a personalized one-to-one marketing strategy. 

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Everything You Need to Know About Every Door Direct Mailing

Tactics such as Every Door Direct Mail (EDDM), are economical and highly targeted with many businesses finding success with these types of campaigns. This post outlines the benefits of EDDM and how you can create a successful print marketing campaign. 

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Trends in the Printing Industry

As with most industries, the printing industry is constantly advancing with new technology, printing techniques and added services. Certifications and standards are regularly being updated to improve quality. Progressive printers are diversifying and are no longer focused only on ink on paper. Premier Print Group offers all of the following to keep your business running smoothly and looking good.  

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Offset vs. Digital Printing

When creating that perfect printed piece, weeks or months of research, writing, revision, and design may pass before final files are ready to send to a printer. With as much effort that has been put into this project, you’re going to be searching for a commercial printer that can make your dream become a reality. There are two main printing methods today: offset and digital printing. We are here to define both forms of printing below and provide more context about how they are best utilized.

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