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Tips for Increasing Direct Mail Open Rates

The landscape of marketing has changed dramatically since the turn of the century. While much of today’s focus is on digital marketing, print marketing can still play a key role in the success of your business’ marketing campaign. Combining print and digital marketing is one way to ensure that your business’ message is seen by the most desired audience. So how can you make sure that your direct mail marketing efforts are working? In this post, we’ll share tips to get your direct mail messages opened and how we can help.

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Popular Coatings for Commercial Offset Printing

Every printing project is unique and has its own purpose. This warrants considering the addition of a coating in many cases. Sometimes coatings are added to give your piece an eye-popping Wow factor. Coatings can also give a piece a “finished” look by evening out the reflective qualities of paper and ink. And some coatings are added simply for protection against scuffing and fingerprints.

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Strategies for a Successful Direct Mail Campaign in 2021

The boom of technology in the 21st century has changed the landscape of marketing. With so much focus on digital advertising, it can be easy to forget about the power of direct mail marketing and how a direct mail campaign can have a major impact on the success of your business. Here we’ll outline what direct mail marketing is, how it works, and how you can maximize your next campaign to get the results you’re looking for.

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Advantages of the USPS Mail Anywhere Program

The United States Post Service (USPS) Mail Anywhere program allows mailers to enter their mail at any Business Mail Acceptance Unit in the United States with a single permit, regardless of where the permit issuing post office is located.

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Choosing the Best Binding Options for your Publications

The type of binding you’ll choose for your next publication depends on a number of factors. Among these is the page count, the document’s purpose, how and where it will be used, and how will it need to function. With good design, vibrant color and good paper choices, all of the following binding methods can make you proud!

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A Guide to Saddle Stitched Booklets

Saddle stitching is the most common and cost-effective method for binding booklets. Though a saddle stitched booklet is an economical choice, it can easily possess a "WOW" factor through attractive design, vibrant color and good paper choices. Adding coatings on the cover can also add a special touch. Saddle stitching is an excellent choice for binding magazines, catalogs, brochures, price lists, programs, wall calendars, newsletters, direct mailers, and more.

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What Are Printer’s Signatures?

A Signature is a configuration printers use to lay out booklet/book pages on a press sheet so that after folding they are in the correct order. For saddle stitched booklets, a signature cannot be less than 4 pages. Depending on the finished size of the publication, signatures may be as large as 32 pages.

The following is an imposition layout for a 16-page signature. You’ll note the pages look out of order and half the pages are upside down…exactly as they need to be for folding and ending up in the right order.

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Advantages of Outsourcing Fulfillment Solutions to Manage your Marketing Materials

It is easy to think that performing an activity in-house is less expensive and more efficient than outsourcing the work. However, this is typically not the case with fulfillment of literature and other printed materials. When you consider the management, staff time requirements, and space allocation it becomes apparent that in-house fulfillment is less convenient and cost-effective than you may have originally thought. 

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What is UV Offset Printing?

In recent years, printing methods have advanced considerably. One notable development is UV printing, which relies on ultraviolet light for curing ink. Today, UV printing is more accessible as the more progressive printing companies are incorporating UV technology. UV printing offers a variety of benefits, from increased variety of substrates to decreased production times. 

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Variable Data Printing: How Can It Enhance My Bottom Line?

With so much focus on digital marketing, the power of direct mail is sometimes overlooked. That’s unfortunate because variable data printing is extremely effective in reaching targeted audiences and driving response rates while reinforcing online efforts. Read to discover the ins and outs of variable data printing and how it can help you create a personalized one-to-one marketing strategy. 

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Everything You Need to Know About Every Door Direct Mailing

Tactics such as Every Door Direct Mail (EDDM), are economical and highly targeted with many businesses finding success with these types of campaigns. This post outlines the benefits of EDDM and how you can create a successful print marketing campaign. 

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Trends in the Printing Industry

As with most industries, the printing industry is constantly advancing with new technology, printing techniques and added services. Certifications and standards are regularly being updated to improve quality. Progressive printers are diversifying and are no longer focused only on ink on paper. Premier Print Group offers all of the following to keep your business running smoothly and looking good.  

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