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Recruiting and Retainment in the Print Industry

The print industry is changing to make better use of technology. This opens up new career opportunities for people who want to be part of an industry that has stood the test of time and is still going strong. Now is the perfect time for print service providers (PSPs) to review their recruitment practices and consider new strategies for the retainment of talent.

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Everything You Need to Know About Every Door Direct Mailing

Tactics such as Every Door Direct Mail (EDDM), are economical and highly targeted with many businesses finding success with these types of printed marketing campaigns. Businesses find this kind of marketing especially helpful when they have a geographical area they would like to target, but do not have the physical addresses they need. The EDDM provided by the United States Postal Service has made a solution perfect for companies in this exact scenario.

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A Guide to Saddle Stitched Booklets

Saddle stitching is the most common and cost-effective method for binding booklets. Though a saddle stitched booklet is an economical choice, it can easily possess a "WOW" factor through attractive design, vibrant color, and good paper choices. Adding coatings to the cover can also add a special touch. Saddle stitching is an excellent choice for binding magazines, catalogs, brochures, price lists, programs, wall calendars, newsletters, direct mailers, and more.

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What Is UV Offset Printing?

In recent years, printing methods have advanced considerably. One notable development is UV printing, which relies on ultraviolet light for curing ink. Today, UV printing is more accessible as more progressive printing companies are incorporating UV technology. UV printing offers a variety of benefits, from an increased variety of substrates to decreased production times.

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What Are Printer’s Signatures?

A Signature is a configuration printers use to layout booklet/book pages on a press sheet so that after folding they are in the correct order. For saddle-stitched books and booklets, a signature cannot be less than 4 pages. Depending on the finished size of the publication, signatures may be as large as 32 pages.

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Trade Shows Coming Back in 2021

The trade show industry is a large marketing tool like no other. Yet, after the pandemic shuttered many events in 2020, those in the industry expect 2021 to be an impressive year, making trade show printing services even more important than ever.

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Business Catalog Printing: A Comprehensive Guide

For generations, printed catalogs have been an effective, proven, and valuable way for businesses and retailers to show their products to potential customers. It is a terrific way for companies to point out the best features and benefits of their products and services while including important details like warranty info, sizes, options, and other data. If your organization is considering a business catalog, here is a comprehensive guide to assist you.

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Tips for Increasing Direct Mail Open Rates

The landscape of marketing has changed dramatically since the turn of the century. While much of today’s focus is on digital marketing, print marketing can still play a key role in the success of your business’ marketing campaign. Combining print and digital marketing is one way to ensure that your business’ message is seen by the most desired audience. So how can you make sure that your direct mail marketing efforts are working? In this post, we’ll share tips to get your direct mail messages opened and how we can help.

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Popular Coatings for Commercial Offset Printing

Every printing project is unique and has its own purpose. This warrants considering the addition of a coating in many cases. Sometimes coatings are added to give your piece an eye-popping Wow factor. Coatings can also give a piece a “finished” look by evening out the reflective qualities of paper and ink. And some coatings are added simply for protection against scuffing and fingerprints.

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Strategies for a Successful Direct Mail Campaign in 2021

The boom of technology in the 21st century has changed the landscape of marketing. With so much focus on digital advertising, it can be easy to forget about the power of direct mail marketing and how a direct mail campaign can have a major impact on the success of your business. Here we’ll outline what direct mail marketing is, how it works, and how you can maximize your next campaign to get the results you’re looking for.

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Advantages of the USPS Mail Anywhere Program

The United States Post Service (USPS) Mail Anywhere program allows mailers to enter their mail at any Business Mail Acceptance Unit in the United States with a single permit, regardless of where the permit issuing post office is located.

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Choosing the Best Binding Options for your Publications

The type of binding you’ll choose for your next publication depends on a number of factors. Among these is the page count, the document’s purpose, how and where it will be used, and how will it need to function. With good design, vibrant color and good paper choices, all of the following binding methods can make you proud!

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