Tactics such as Every Door Direct Mail (EDDM), are economical and highly targeted with many businesses finding success with these types of campaigns. This post outlines the benefits of EDDM and how you can create a successful print marketing campaign.
What is Every Door Direct Mail?
EDDM is an economical mailing option offered by the United States Postal Service that allows your business to reach potential customers without having a mailing address. USPS’s online tool allows you to map different zip codes and neighborhoods for determining the route of your campaign. The tool also provides filters for age, income, and household size based on U.S. Census data, allowing you to create targeted campaigns.
How Can EDDM Benefit My Business?
Due to its highly targeted, geographical focus, EDDM can help you target specific locations and maximize your direct reach. This is a useful tool for local businesses to promote upcoming sales, openings of a new location, or for offering coupons. You can tailor your marketing materials to better fit your audience by targeting specific zip codes, or neighborhoods. USPS offers both Retail EDDM and Business Mail Entry Unit (BMEU) to fit the needs of businesses large and small. A few other benefits and features are:
EDDM Retail Features
- Ideal for small businesses, restaurants, realtors and local political campaigns
- Uses a USPS.com account
- Ability to send up to 5,000 pieces of mail per day per zip code
- Can drop off your EDDM mailing at the Post Office
- No special mailing permit needed
- Pay at the Post Office or online
EDDM BMEU Features
- Great for large volume mailers
- Uses a Business Customer Gateway account for bulk mailing preparation and entry
- No volume limit on mailing size
- Can select multiple zip codes
- Ability to drop off mailings at a large USPS mail processing center (BMEU)
- Payment by Bulk Mailing Permit
What Are the Every Door Direct Mail Sizes?
The USPS has very stringent size requirements that allow them to process your EDDM order efficiently. Your mail-piece must be taller than 6.125” or longer than 10.5” and no larger than 12”x15”. When submitting your Every Door Direct Mail it must be bundled with a facing slip. The recommended bundle size is 50 to 100 pieces, and the piece count must be included per bundle. The USPS also has requirements for mailing and label options, you can view the full reference guide here.
Why Should I Use a Commercial Printer for EDDM?
The start of a successful print marketing campaign begins with a great concept supported by strong copy and compelling design. It can be difficult to design and create colorful, eye-catching graphics without the help of a commercial printer.
Commercial printers are capable of crafting bold and clean designs for your EDDM campaigns. As mentioned above, EDDM can have specific bundling and mailing requirements depending on the size of the job. Using a highly-experienced print provider for these larger jobs allows you to be confident your mailing is compliant with USPS rules and regulations.
The Premier Print Group, a Commercial Printer with Extensive EDDM Experience
Every Door Direct Mail is a great way to showcase your business and target local customers in your community. By partnering with The Premier Print Group, we can help you craft eye-catching print marketing campaigns aimed at increasing conversions and boosting business. Contact us today for a free consultation on any of your print collateral.