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Trends in the Printing Industry

June 10, 2020

As with most industries, the printing industry is constantly advancing with new technology, printing techniques and added services. Certifications and standards are regularly being updated to improve quality. Progressive printers are diversifying and are no longer focused only on ink on paper. Premier Print Group offers all of the following to keep your business running smoothly and looking good.  

UV Technology

UV printing relies on ultraviolet technology to almost instantly cure ink. While the actual process is similar to conventional offset printing, there are significant differences. The UV printing process involves special inks that have been formulated to dry and cure upon exposure to ultraviolet light sources inside the press. UV inks can be bolder and more vibrant than conventional offset inks because there is virtually absorption into the substrate. Due to its instant drying, UV printing can accommodate a broader range of materials typically less suited to conventional inks. It is now easy to print on synthetic papers, as well as plastics. Premier Print Group is your source for UV technology in the pressroom.

Global Quality Standards

Printing standards such as G7 certification ensure the level of quality print buyers can expect from their printers. G7 sets the standard for color consistency throughout the printing process and considers all devices, substrates, and inks. G7 Colorspace qualified printers are certified in color management within the realms of prepress, proofing, and printing equipment. Premier Print Group is a G7 Colorspace certified facility.

Digital and On-Demand Printing

Digital printing has made it easier to produce offset quality, cost-effective short-run jobs. Digital presses print directly from digital files without the necessity of creating plates. Digital printing on Premier’s Nexfinity press produces on-demand jobs quickly and efficiently.

Variable Data Printing

Variable data printing (VDP) is a form of digital printing where text, graphic and image elements can be changed from one printed piece to the next. One to one marketing encourages engagement and significantly increases response rates of a campaign. VDP uses computer databases, spreadsheets and other software to create high-quality, full-color documents. VDP allows for more personalized marketing campaigns and custom user experiences for your target audience. The best part is that it is cost-effective and easy to implement on Premier Print Group’s Nexfinity Digital Press.

Branded Storefronts & Web2Print 

Premier Print Group is equipped with a powerful eCommerce platform for hosting Corporate, B2B and B2C custom storefronts. Offer your employees, business partners, and customers a convenient way to acquire virtually any printed product (static or variable data), inventoried printed products, branded promotional items, wearables, corporate office supplies, and more. 

Populate your storefront with a variety of items and simplify how users locate and order whatever they need when they need it. Built-in security gives you control over who can access the site and which items they can view/order.

Print-on-Demand and Web2Print features are included in all storefront packages. Custom designed templates allow users to easily personalize items with minimal keystrokes. It gives users the ability to personalize corporate assets while maintaining brand integrity at all times. Approval workflows help to ensure compliance.

Key advantages of Premier Print Group’s eCommerce platform include:

  • Users (sales representatives or agents/dealers, for example) order what they need online and receive it promptly.
  • A geographically dispersed sales force is easily supported.
  • Greater convenience and control over the ordering process.
  • Orders can be placed at the user’s convenience, day or night.
  • Access to previous order history for ease in re-ordering jobs.

 

Kit Assembly and Fulfillment

Premier Print Group assists marketing efforts with product fulfillment, kit assembly, and packaging solutions. Kitting is frequently utilized for materials such as promotional packages, displays, product samples, welcome kits, instructional packets, media kits, new product announcements and franchisee supplies. We offer these services to help you print and easily distribute your marketing materials.

Premier Print Group is a G7 Colorspace certified printer that maintains superior quality throughout our processes. Our modern facilities utilize high-tech equipment to achieve excellence. By partnering with us, you can be assured you will receive eye-catching materials to enhance your marketing campaigns. 

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